MACARTHUR TREK ACCELERATOR FUND
Designed to Catalyze Global Growth in the "Better-For-You" Consumer Market
The MacArthur Trek Accelerator Fund is a multi-million dollar global platform designed to catalyze innovation across the consumer and retail value chain. By investing at the intersection of AI-enabled retail technology, consumer packaged goods (CPG), and direct-to-consumer experiences, the Fund is designed to accelerate growth through an integrated hub and spoke model.
Its inaugural initiative aggregates seven mission-driven, high-growth snack brands—each a category disruptor within the $39B U.S. snacking market. Together, they form a synergistic ecosystem leveraging shared operations, marketing, and data-driven consumer insights to build scale and drive long-term value.
Focused on the rapidly evolving beverage landscape, this vehicle invests in:
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Functional and low/no-alcohol beverages
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Cannabis-infused and adaptogenic drink innovations
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Emerging spirits brands leveraging digital-first consumer acquisition
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Scalable, tech-enabled distribution and retail partnerships
Objective: Lead the next generation of beverage brands positioned for mainstream and premium growth.
Total Beverage & Alcohol Fund
$30 Million
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This vehicle targets disruptive beauty and wellness brands transforming the personal care and cosmetics industries.
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Clean, sustainable, and inclusive formulations
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AI-driven personalization and retail technology integration
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Scalable DTC beauty and wellness platforms
Objective: Build a portfolio of brands aligned with modern consumer values—transparency, sustainability, and self-expression.
Health & Beauty Fund
$30 Million
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Investing in the fast-growing “better-for-you” food sector, focusing on brands reimagining everyday snacks through nutrition, taste, and conscious sourcing.
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High-protein, plant-based, and functional snacks
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Clean-label and low-sugar alternatives
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Scalable CPG brands with omnichannel growth strategies
Objective: Capture share in the global health-conscious snack revolution through high-impact, scalable innovation.
Better-For-You Snack Food Fund
$30 Million
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Shared Services Platform
$10 Million
Each vehicle leverages a centralized MacArthur Trek Shared Services Platform. This integrated ecosystem enhances speed to market, reduces overhead, and compounds investor returns across categories.
Brand Development & Operational Expertise
Retail & Distribution Infrastructure
Consumer Data & Analytics
AI & Technology Integration
Marketing, Design & Strategic Support
Strategic Opportunity
Explosive Market Growth
The “better-for-you” segment is projected to reach $45.1B by 2030, fueled by consumer demand for clean-label, organic, and sustainable products.
Innovation & Product Velocity
The platform’s shared R&D and insights infrastructure are designed for faster innovation cycles and margin-accretive product development.
Omnichannel Expansion
Unified retail, e-commerce, and foodservice strategies unlock new distribution across mass, natural, and premium channels.
Brand Optimization
Consolidated leadership and shared back-office operations help enhance execution, efficiency, and scalability.
Fund I Portfolio
Each brand complements the others—collectively spanning indulgent treats, functional snacks, and plant-based nutrition.
The Cleanest Greenest Snacks on Earth
Regenerative, fair-trade chocolate with 2025E revenue of $43.5M and 30%+ margins.
"Eat Chocolate, Be Happy" - Jojo
Low-sugar, protein-rich indulgence; $44.8M 2025E revenue; growing across club and retail.
Fund I Portfolio
Each brand complements the others—collectively spanning indulgent treats, functional snacks, and plant-based nutrition.
The Cleanest Greenest Snacks on Earth
Regenerative, fair-trade chocolate with 2025E revenue of $43.5M and 30%+ margins.
"Eat Chocolate, Be Happy" - Jojo
Low-sugar, protein-rich indulgence; $44.8M 2025E revenue; growing across club and retail.
Trade Up Your Chip
Certified Paleo plantain & cassava snacks; fastest-growing at Whole Foods.
Delicious Reinvented
Plant-based cookies for kids; 4x YoY growth with expanding retail presence.
Plant Based Organic Crackers
Seed-based, low-carb crackers; double-digit natural channel growth.
Your Childhood Favorites, Reimagined
Gluten-free cookies with 40%+ growth; strong distribution in Whole Foods & Walmart.
No Cow. No Bull. No Whey!
No Cow + Good Karma is a merged plant-based protein & flax milk brand; 6,000+ points of distribution.
Positively Nourishing
No Cow + Good Karma is a merged plant-based protein & flax milk brand; 6,000+ points of distribution.
Platform Synergies
Centralized procurement, logistics, and administration reduce cost of goods and streamline operations.
Shared Services Model
Cross-brand insights and campaigns amplify awareness, reduce CAC, and enhance consumer loyalty.
Integrated Marketing
A unified executive team drives discipline, innovation, and category expansion.
Leadership Efficiency
The Fund establishes a replicable roll-up model for future consumer and retail innovation platforms.
Scalable Playbook
Results & Outlook
The inaugural fund aggregates companies we believe are poised for disciplined growth within the better-for-you space.
Historic Revenue
Connect with MacArthur to learn about portfolio company historical performance.
Margin Improvements
Gross margins improving across all entities through shared production and procurement.
Channel Expansion
Rapid channel expansion across natural, conventional, and club retail partners.
With a strategic model, a growing pipeline, and a data-driven leadership approach, the MacArthur Trek Accelerator Fund represents a next-generation investment platform–bridging innovation, scale, and purpose to help deliver sustained consumer and investor value.
DISCLOSURE
This material is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy any securities. Any offering will be made solely pursuant to the fund’s Private Placement Memorandum (“PPM”), which contains important information regarding investment objectives, risks, fees, expenses, and terms.
Alternative investments involve substantial risk, are speculative, and are illiquid. Investors may lose some or all of their invested capital. There is no assurance that investment objectives will be achieved. Past performance is not indicative of future results.